It takes more than great fillings to make a great burger or sandwich. If you want to take things to the next level, skip the bun or bread, and go for the Wisconsin classic – the Sheboygan hard roll. A Sheboygan bakery turns out a wonderful version of these unassuming little rolls and they are worth seeking out, but be warned: there may be no going back to the ordinary bun. Here’s why Johnston’s Bakery has the best hard rolls in Wisconsin.
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If you’re from Sheboygan or spend time in the community you're likely very familiar with this place. Johnston's Bakery Inc. is a family-owned bakery and frozen dough manufacturing company. It has two facilities in Sheboygan.
The bakery’s roots can be traced to 1939 when Joe Johnston became the plant manager of a bakery. After a stint in World War II, he opened his own bakery, and the rest was history.
Not familiar with this culinary masterpiece? A Sheboygan hard roll has to be tasted to be understood – it’s crusty on the outside, soft on the inside, and absolutely delightful.
Sheboygan hard rolls are cherished by locals and visitors alike, and their popularity has spread to other parts of the country. While they may be more prevalent in and around Sheboygan, you may still find variations or similar types of hard rolls in other places.
Have you been to this bakery? I’m a fan of Sheboygan hard rolls and can’t wait to pick some up next time I’m in town. Learn more about Johnston’s Bakery on the bakery’s website, and if you want to plan a trip to Sheboygan, book a hotel room on Booking.com. Wisconsin has tons of amazing places to savor and explore; here’s where to find them.
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